To ensure that your business survives, you need to keep contact with your potential and existing customers through direct mail. The only problem is that most of the time, your mail might just be discarded as junk mail. How do you avoid this? Here are the best tips that will enhance your knowledge on proper use of direct mail to drive traffic to your website and eventually increase sales.
1. Recognize an Audience
Focus on a specific audience that is most likely to be interested in your products or services. Your ultimate target should be to get a response from your ...