Reasons Why We Love Print Materials (and You Should, Too!)

The key goal of any marketing campaign is to elicit a response from the target audience and what better way to achieve that than by using print materials? They are personal, reliable and tend to be more direct when communicating with customers. Although most people are shifting towards digital forms of advertising, print materials still hold an unshakeable position and are a very necessary and important part of a successful ad campaign. Why choose print materials? They have some advantages over the online ads that we opt for nowadays. - They Create a Long Lasting ...

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Looking to Run a Successful Direct Mail Campaign? 6 Tips That Will Save You From Junk Mail

To ensure that your business survives, you need to keep contact with your potential and existing customers through direct mail. The only problem is that most of the time, your mail might just be discarded as junk mail. How do you avoid this? Here are the best tips that will enhance your knowledge on proper use of direct mail to drive traffic to your website and eventually increase sales. 1. Recognize an Audience  Focus on a specific audience that is most likely to be interested in your products or services. Your ultimate target should be to get a response from your ...

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5 Reasons Social Media Marketing Should Be A Priority For Any Business

If you have not yet prioritized social media marketing for your business, chances are that you have already fallen behind your competition. Every smart business owner is busy using Facebook, Twitter, LinkedIn, Google+ and every other available social media platform they can lay their hands on in an effort to increase awareness about their products and services. Still wondering how this form of marketing will benefit your business? Read on, we have answered your question by giving you the top 5 benefits to your business when you invest in social media marketing. What is ...

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Should I Invest In Professional Website Maintenance Services?

So your new business website is running, customers are rolling in and it seems things will be this way from now on, right? Wrong. It is imperative that you have a web maintenance plan in place if you want to keep attracting more customers and staying ahead in your line of business. A website is a virtual office that has the same needs that a physical one does. While you might need to do a few repairs here and there, replace old office chairs and constantly ensure that the paintwork is presentable, the same goes for your site. It needs maintenance so that everything runs ...

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5 Reasons Your Website Is Boring and How to Make It Amazing

Why isn't your call to action working? Why do visitors back out immediately after visiting your website? Is there anything you can do to change and start converting your site visitors into customers? These are all important questions that would save you a lot of time and grow your online business if addressed properly. Site visitors would press the back button within seconds of being in your site simply because they have encountered something that either annoys/ bores them, or something that makes it hard for them to use your site. So what makes your site boring? We ...

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5 Compelling Reasons To Start Using AdWords To Market Your Business

The face of online marketing will never be the same again, thanks to the total revolution done by Google back in October 2000. They launched a self advertising service which caught on fast with online businesses, enabling Google to make over $42 billion in a period of just 10 years. The program is now known as AdWords and its ability to grow brands is what makes it an inevitable part of a successful digital marketing campaign. What is AdWords? There are a lot of complicated statistics that explain how AdWords works, but to put it simply, it is a service that allows ...

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The Top 10 Logo Design Trends To Look Out For This Year

As a logo designer, you need to constantly stay in the know so as to attract clients. Brands want to tell their story and represent themselves in a creative way, but it is also important that they stay relevant. The company logo is a great place to bring out a brand's personality and communicate with consumers, so as a designer are you well informed on design trends? We have observed logo design trends and patterns in the past years and come up with the top 10 that are most likely to stay in the market in 2016. Hopefully, you will gain valuable information to ensure that ...

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10 Reasons to Use WordPress for Your Website

1. It is completely free and open source. Open source simply means that WordPress has dedicated developers all across the globe who are working on improving the site. The best advantage is that you will benefit from their feature and security updates at absolutely no cost! There will not come a time when they would start charging you for using their services. This makes WordPress the best CMS provider since the others can hardly compete with this free and open source nature. 2. WordPress offers a lot of plugins. Since most WordPress users have no prior knowledge on website ...

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