10 Crucial Elements for Successful Web Designing

As web designers, we may differ on a few issues when it comes to website building, but there are some common fundamentals we all abide by. From the amount of white space to the quality of images used, there are things that we focus on to come up with websites that engage the user in the best way possible. For example, how clear is your call to action (CTA)? Is your site optimized for the search engines? Today we closely examine the basics that must be prioritized for a successful website design project. 1. Space Lately, we are using lots of space to enhance the user's ...

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8 Smart Ways to Naturally Increase Organic Traffic to Your Website

So you have a new website, but a few months down the line there is still no traffic and your SEO seems to be horrible. We have all been there at some point! The big consolation is that you can employ a few smart tricks to attract organic traffic and increase your chances of getting more site visitors. But how do you attract organic traffic? Isn't having good content enough? These are good questions that many clients have asked me, so today I am going to address them head on. Pay close attention, we are about to go through some easy steps that will teach you how to cross ...

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How Long Should My Blog Posts Be? | Skills That Work

Perhaps we should start by stressing on the fact that the quality of your blog posts should never be compromised even as you try to look for ways to rank well with search engines. We are often caught up in the question of length and the frequency of posts that we forget to focus on the content itself. Blog posts that are well researched, relevant and effectively address the reader's needs always win against anything else. That said, what is the ideal blog post length? How do we settle the long vs. short blog posts debate? Most bloggers tend to differ on this issue and ...

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A Simplified Approach at Google AdWords. How Does It Work?

I always find that when clients are looking for information about google AdWords, they easily get lost in the big words used. This mode of marketing can also be a bit complicated to the untrained mind. Well, today you are in luck because I will lead you on a simplified approach at Google AdWords and how to make use of it for better profits. In this piece, I will answer some of the common questions we usually get from our clients at Chicklet Marketing. What is Google AdWords? It is an advertising method founded by Google, which enables you to place ads online. You are ...

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7 Proven Ways to Better Manage Your Emails

Email communication gives us the ability to communicate fast and effectively from almost anywhere. A business person can run things on the go, thanks to the convenience provided by this mode of communication. The problem comes in when your inbox starts to control you instead of the other way round. Since each single email matters, it is very easy to spend a lot of time monitoring emails. It is also possible to get caught up in other activities and fail to spare even a minute for your emails! So how do you balance between giving your emails enough attention and still ...

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5 Great Reasons to Redesign Your Website

A website that functions properly is one of the major keys for profitable business. When potential clients visit your site, their experience will determine whether they will stay long enough to make a purchase or whether they will leave and look for another source of information. Are your pages easily navigable? How long does it take for the pages to load? Is there a clear call to action? Is your site mobile friendly? These are some of the things that need to be constantly checked and updated to give you a credible online presence. So how can you optimize your ...

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10 Ways to Build Your Email List

Is your business utilizing the power of email marketing? Research shows that effective email marketers have a better chance of attracting leads and making more sales. In fact, 44% of email recipients have admitted that they have bought something solely based on a promotional email they received. An email can be customized to reach your potential audience in a personal way, prompting a response that would translate to more profit for your business. Here are a few tricks to help you generate the right leads from your website. 1. Coupons Ever shopped online then saw ...

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How to Choose Colors and Fonts for a Brand

Before coming up with a logo, there are some basic questions you must ask yourself. What is my brand message? How do I want this message to be portrayed to the public? Two of the best ways to achieve a unique brand image is through the color and font choice for your company logo. A perfect combination of these two will be a valuable asset that will serve your brand for a limitless period of time. Choosing the Right Colors for Your Logo Colors have an uncanny ability to bring back certain memories and to affect a person's mood. A smart logo designer knows how to use color ...

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These 4 Outsourceable Tasks Are Stealing Your Productivity!

As a business owner, there are tasks that you shouldn't be handling if you want to grow your business and reach your set goals. These are the tasks are very important but are not directly bringing in tangible profits. Your energies should be focused on productive activities as you allow a team of professionals to handle the outsourceable tasks that would benefit your business in the long run. The biggest advantage about outsourcing to experts is that they are more experienced and would invest all their efforts towards bringing in better results, something you would hardly ...

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