Perhaps we should start by stressing on the fact that the quality of your blog posts should never be compromised even as you try to look for ways to rank well with search engines. We are often caught up in the question of length and the frequency of posts that we forget to focus on the content itself. Blog posts that are well researched, relevant and effectively address the reader's needs always win against anything else. That said, what is the ideal blog post length? How do we settle the long vs. short blog posts debate?
Most bloggers tend to differ on this issue and ...
I always find that when clients are looking for information about google AdWords, they easily get lost in the big words used. This mode of marketing can also be a bit complicated to the untrained mind. Well, today you are in luck because I will lead you on a simplified approach at Google AdWords and how to make use of it for better profits. In this piece, I will answer some of the common questions we usually get from our clients at Chicklet Marketing.
What is Google AdWords?
It is an advertising method founded by Google, which enables you to place ads online. You are ...
Email communication gives us the ability to communicate fast and effectively from almost anywhere. A business person can run things on the go, thanks to the convenience provided by this mode of communication. The problem comes in when your inbox starts to control you instead of the other way round. Since each single email matters, it is very easy to spend a lot of time monitoring emails. It is also possible to get caught up in other activities and fail to spare even a minute for your emails! So how do you balance between giving your emails enough attention and still ...
A website that functions properly is one of the major keys for profitable business. When potential clients visit your site, their experience will determine whether they will stay long enough to make a purchase or whether they will leave and look for another source of information. Are your pages easily navigable? How long does it take for the pages to load? Is there a clear call to action? Is your site mobile friendly? These are some of the things that need to be constantly checked and updated to give you a credible online presence.
So how can you optimize your ...
Is your business utilizing the power of email marketing? Research shows that effective email marketers have a better chance of attracting leads and making more sales. In fact, 44% of email recipients have admitted that they have bought something solely based on a promotional email they received. An email can be customized to reach your potential audience in a personal way, prompting a response that would translate to more profit for your business. Here are a few tricks to help you generate the right leads from your website.
Ever shopped online then saw ...
Before coming up with a logo, there are some basic questions you must ask yourself. What is my brand message? How do I want this message to be portrayed to the public? Two of the best ways to achieve a unique brand image is through the color and font choice for your company logo. A perfect combination of these two will be a valuable asset that will serve your brand for a limitless period of time.
Choosing the Right Colors for Your Logo
Colors have an uncanny ability to bring back certain memories and to affect a person's mood. A smart logo designer knows how to use color ...
Coming up with a new logo for your business may not be an easy task. There is so much that needs to be put into consideration so you can design a logo that is both unique and represents your brand objectives in the best light possible. A good logo should effectively last at least ten years, so how can you make your logo stand out? You must have noticed that remarkable logos have very common features and in this post we are going to break them down for you.
Can someone look at your logo just once and later inform another that it represents your brand? ...