28 results for author: Alexis Chouinard


How To Install Google Analytics On Your Website

  Who has visited your site? What is their geographical location? What were they interested in, and how did they generally react to your content? These are questions we often ask ourselves as we try to measure the impact that our blogs have on our target audiences. Google analytics is a FREE platform that enables us to gauge the exact amount of influence that we have online. The Importance of Google Analytics for Your Website It provides you with trackable results, effectively answering the 5 W's and 1 H. We are talking Why, What, Where, When, Who and How. Who Is Your Site Visitor? This is an important aspect that helps you ...

10 Web Design Questions to Ask Your Web Designer for Great Results

When you are looking for a web designer to help with creating your business website, there are some questions you must ask before settling on your best option. Clarity is very important as it prevents misunderstandings in future and ensures that the project runs smoothly. Remember, whether it is a face to face or an on-phone conversation, always strive to establish good communication with the web designer as it goes a long way in determining how successful your project will be. 1. What are your costs? It is important that you compare their costs against the services that you will get. If your web designer quotes a price that seems a bit too cheap, ...

The Top 10 Major Search Engine Ranking Factors

Keeping up with the Google algorithm is important because it helps with knowing what currently determines search engine ranking. There are many factors that Google looks at before they can rank your site. As an online business owner, you would of course want to be among the first results when a searcher is looking for something that is related to your niche market. In this piece we are going to look at the top 10 things that you should focus on so that your page gets favored by Google's algorithm for better ranking. 1. User Experience How did users react to your content? You can easily gauge the users reaction by checking their bounce rate. If ...

These 6 Google AdWords Extensions Will Improve Your Ad Conversion Rate

Getting ad clicks may not be as complicated as getting clicks that are actually relevant. Each click needs to be meaningful or needs to add value to your online business. One way to ensure that this happens is by using ad extensions from Google AdWords. Remember, your cost per click is not affected when you use these extensions. What are ad extensions? They are additional elements that you place on your ad so it can effectively communicate with your target audience. An ad that shows more details like star ratings, available offers or locations gives the user a better idea of what the business is all about, which consequently improves the ...

The Best 7 Email Marketing Resources You Will Ever Need

A smart marketer knows the importance of taking email marketing seriously. When you handle your mailing list in a haphazard manner, then you are putting your whole marketing campaign in jeopardy. In a bid to improve your email marketing experience, I have compiled a list of helpful resources that I have personally found to be extremely helpful. From what I have experienced from my clients at Chicklet Marketing, I know that most mistakes we make would simply be avoided if we knew where to channel our energies. How do you build and manage a powerful email list? How do you create captivating emails? What about the frequency and timing of your ...

A 2016 Review of WooCommerce. Is It the Best Option for ECommerce?

Are you looking to launch an eCommerce website? At Chicklet Marketing we have always been fond of using WordPress to build our clients websites and we really like the way WooCommerce makes things easier when one needs to venture into eCommerce. The plugin is definitely good news for online stores as they are able to make their selling experience even better. Of all the WordPress plugins that I have tried on our clients' websites, WooCommerce from WooThemes has so far stood out as a reliable and versatile plugin for those who sell their wares online. It is a shopping cart plugin that enables you to launch your own self hosted WordPress based online ...

The Top 4 Advantages of Having an ECommerce Website for Your Business

The importance of eCommerce websites goes beyond selling to a wider audience to creating a strong online brand. Business owners who understand this aspect are quickly getting on board, investing in their online stores even as they maintain their physical shops. Some businesses are completely run online and the affordability and scalability that comes with this wouldn't sway them any other way. For those who need a little more convincing, here are the top 4 reasons your business would benefit from an eCommerce website. 1. Your customers can access your shop from any location, regardless of time. The main advantage of having an eCommerce store is ...

A Review of Yoast SEO WordPress Plugin 2016

Yoast SEO is a market-leading plugin that provides the much needed SEO solutions for WordPress sites and blogs. This plugin has managed to remain a favorite over the years thanks to the availability of several features and options that take care of technical optimization, not forgetting an SEO aspect that ultimately pushes you to write better content based on a keyword focus feature. What Does the SEO by Yoast Plugin Do? - It helps with editing your .htcaccess and robot.txt files, which are powerful files from an SEO point of view. - It helps with your website's indexing control. - It is a gem for social SEO. This means that your content will ...

HostGator Review 2016: Why We Recommend HostGator For Web Hosting

Looking for a hosting option for your company's website is not an easy task especially if you are a beginner. There are so many online reviews that may sometimes leave more questions than answers! If you have considered choosing HostGator, you are probably looking for an informed review on the same. Chicklet Marketing has used their services for years now and so far we have been very happy with what we signed up for. That said, read on for the latest HostGator review 2016. As usual, our main aim to provide you with an honest and unbiased review based on our own experience. Hostgator has been in existence since 2002 and was established by Brent ...

8 Best Characteristics of a Quality Blogger

Blogging is one of the best ways to gain exposure for your website and boost SEO, but the main challenge lies in the quality of your blog. Are you providing quality? Before you start blogging, ask yourself, Can I stand out as a quality blogger? Do I have the ability to sustain an audience and generate leads through my blog? Your ability to reach the ranks of successful bloggers like Seth Godin and a few others is within your grasp if you are willing to go the extra mile. Below are the characteristics of quality blogging to positively impact the growth of your business. 1. Originality Having original content is one of the best ways to earn your ...