9 results for month: 04/2016


7 Proven Ways to Better Manage Your Emails

Email communication gives us the ability to communicate fast and effectively from almost anywhere. A business person can run things on the go, thanks to the convenience provided by this mode of communication. The problem comes in when your inbox starts to control you instead of the other way round. Since each single email matters, it is very easy to spend a lot of time monitoring emails. It is also possible to get caught up in other activities and fail to spare even a minute for your emails! So how do you balance between giving your emails enough attention and still remain productive? Here are some essential tips to help you gain control over your ...

5 Great Reasons to Redesign Your Website

A website that functions properly is one of the major keys for profitable business. When potential clients visit your site, their experience will determine whether they will stay long enough to make a purchase or whether they will leave and look for another source of information. Are your pages easily navigable? How long does it take for the pages to load? Is there a clear call to action? Is your site mobile friendly? These are some of the things that need to be constantly checked and updated to give you a credible online presence. So how can you optimize your chances of attracting and converting site visitors? One of the ways to achieve this ...

10 Ways to Build Your Email List

Is your business utilizing the power of email marketing? Research shows that effective email marketers have a better chance of attracting leads and making more sales. In fact, 44% of email recipients have admitted that they have bought something solely based on a promotional email they received. An email can be customized to reach your potential audience in a personal way, prompting a response that would translate to more profit for your business. Here are a few tricks to help you generate the right leads from your website. 1. Coupons Ever shopped online then saw that you could get a discount by using a coupon code? The first thing you think ...

How to Choose Colors and Fonts for a Brand

Before coming up with a logo, there are some basic questions you must ask yourself. What is my brand message? How do I want this message to be portrayed to the public? Two of the best ways to achieve a unique brand image is through the color and font choice for your company logo. A perfect combination of these two will be a valuable asset that will serve your brand for a limitless period of time. Choosing the Right Colors for Your Logo Colors have an uncanny ability to bring back certain memories and to affect a person's mood. A smart logo designer knows how to use color to communicate the intended message. They can choose to use one or a combinat...


These 4 Outsourceable Tasks Are Stealing Your Productivity!

As a business owner, there are tasks that you shouldn't be handling if you want to grow your business and reach your set goals. These are the tasks are very important but are not directly bringing in tangible profits. Your energies should be focused on productive activities as you allow a team of professionals to handle the outsourceable tasks that would benefit your business in the long run. The biggest advantage about outsourcing to experts is that they are more experienced and would invest all their efforts towards bringing in better results, something you would hardly achieve with the few minutes you squeeze in whenever you can. Which tasks ...

Reasons Why We Love Print Materials (and You Should, Too!)

The key goal of any marketing campaign is to elicit a response from the target audience and what better way to achieve that than by using print materials? They are personal, reliable and tend to be more direct when communicating with customers. Although most people are shifting towards digital forms of advertising, print materials still hold an unshakeable position and are a very necessary and important part of a successful ad campaign. Why choose print materials? They have some advantages over the online ads that we opt for nowadays. - They Create a Long Lasting Effect This is because they are tangible, one can read and keep them for as long as ...

Looking to Run a Successful Direct Mail Campaign? 6 Tips That Will Save You From Junk Mail

To ensure that your business survives, you need to keep contact with your potential and existing customers through direct mail. The only problem is that most of the time, your mail might just be discarded as junk mail. How do you avoid this? Here are the best tips that will enhance your knowledge on proper use of direct mail to drive traffic to your website and eventually increase sales. 1. Recognize an Audience  Focus on a specific audience that is most likely to be interested in your products or services. Your ultimate target should be to get a response from your recipients, something that would happen if you stay within your niche market. For ...

5 Reasons Social Media Marketing Should Be A Priority For Any Business

If you have not yet prioritized social media marketing for your business, chances are that you have already fallen behind your competition. Every smart business owner is busy using Facebook, Twitter, LinkedIn, Google+ and every other available social media platform they can lay their hands on in an effort to increase awareness about their products and services. Still wondering how this form of marketing will benefit your business? Read on, we have answered your question by giving you the top 5 benefits to your business when you invest in social media marketing. What is the importance of social media marketing for my business? 1. Engaging the ...